RIP-TIE: THE INDUSTRY LEADER FOR MORE THAN 30 YEARS
Before he founded Rip-Tie, CEO Michael Paul Fennell was the manager of a film and broadcast video equipment rental facility that catered to Hollywood’s film and television professionals. In that job, Michael wanted his equipment to be the most professionally prepared for this intense, fast paced industry. Frustrated with messy cables and annoying plastic ties, and unable to find any useful options on the market, Fennell set out to solve the problem on his own and came up with the first cable organizer using VELCRO® brand hook and loop fasteners – The Original Rip-Tie Cable Wrap. He wanted something that was reusable, quick, strong, neat, and wouldn’t get lost. He worked on perfecting his invention, testing it on rental equipment and with his colleagues, until he knew he had it right. Little did he know that this handy device would become so popular.